What is the second most popular search engine in the world? YouTube. Thanks to its immense popularity and impact on purchasing decisions, it is an invaluable tool for businesses of all sizes - as many as 68% of YouTube users watch content that helps them make purchase decisions. We are gradually reaching a point in marketing where having a YouTube channel is as essential for a brand as having a website or a social media profile. It’s worth doing it well, so below you will learn more about this topic from the experts at Rek House.
In the following article you will learn:
🔹 How does YouTube increase sales?
🔹 How to create a strategy for a YouTube channel?
🔹 How to schedule content for your YouTube channel? Content plan.
🔹 How to record videos that will become popular and engage viewers on Youtube?
🔹 How to promote your video on YouTube outside the platform?
🔹 How to start acting on YouTube?
🔹How does YouTube increase sales?
▪️The importance of YouTube as a sales platform.
YouTube is not just an entertainment platform today; it is also a crucial sales tool. It has long surpassed television in terms of viewership, becoming the world’s main “television.”
From working with numerous marketing departments, I have noticed how the advertising budgets of brands worldwide are shifting toward creating video content as part of their digital marketing strategies. Having a YouTube channel is becoming as important as having a website, and this applies not only to B2C companies but increasingly to B2B as well. Data from the National Court Register shows that companies with popular YouTube channels generate up to ten times higher revenues than those that do not use this platform. Many factors contribute to their success, but from my observations, it is often the YouTube channel that plays a pivotal role. It provides a competitive advantage that allows these companies to thrive.
Importantly, as part of Google’s algorithm changes, video is becoming a key SEO tool. Google increasingly analyzes the behaviors of potential customers, following a simple principle: if a brand is popular on YouTube, it is deemed worthy of attention, which translates into better positioning of that brand’s website in search results.
▪️ Statistics on video consumption and its impact on purchase decisions.
The statistics don’t lie:
As many as 68% of YouTube users declare that they watch content that helps them make purchase decisions.
72% of customers prefer watching videos over reading about products and services.
83% of companies say a video on their website is effective.
86% of marketers say video has increased sales.
87% of marketers are satisfied with the ROI that video provides.
The human brain retains nine times more information from video compared to text.
Over 90% of users aged 18-49 access YouTube at least once a month.
94% of marketers say video helps them reach customers.
▪️ Why is it worth investing in video content on YouTube? Because it has excellent ROI.
Investing in video content on YouTube is not just about trends but a long-term strategy.
According to a 2023 study by Wyzowl, 87% of marketers state that video marketing provides a positive return on investment (ROI). Moreover, companies actively using YouTube experience an average revenue growth of 49% more than those not leveraging the platform. By creating a YouTube channel, you secure your brand’s future, especially as younger generations focus more on video content, making video marketing an essential tool for client communication.
🔹 How to create a strategy for your YouTube channel?
Before recording and uploading your first video, it’s worth preparing a strategy. Answering key questions will greatly help: Who do you want to convince, and to what? What is this person searching for on YouTube? These tips will help you find the answers:
▪️Identify the needs and problems of potential customers.
People watch YouTube for three reasons: education, inspiration, or entertainment. Determine which of these categories your brand best fits and direct your content accordingly. What problems do your clients face? What are they looking for? What goals do they want to achieve? The key element is conducting sales conversations to understand their needs, systematically noting observations, and drawing conclusions that will improve the quality of your content.
▪️Create buyer personas.
This is a basic marketing technique that helps a lot at the start. List the features of your buyer personas, such as:
Demographics (age, gender, education, place of residence),
Needs and challenges (what problems your brand can solve),
Buying behaviors (do clients seek information online or prefer in-store purchases),
Interests,
Media preferences,
Habits of using platforms like YouTube.
Creating such personas allows you to precisely tailor your content to the audience, increasing its effectiveness.
▪️Analyze your target audience (Google Analytics, YouTube Analytics).
To effectively analyze your target audience, use tools like Google Analytics and YouTube Analytics. Pay attention to demographic data, location, watch time, and viewer behaviors. Regularly tracking statistics will help you understand which content is most popular and which marketing actions bring the best results.
▪️Study the competition, not just in Poland.
When analyzing the competition, focus on global examples, as the Polish YouTube market, while dynamically developing, lags behind trends from the USA. Identify the top players in your industry in the United States and thoroughly analyze their channels. Remember that trends from the USA often reach Poland with a delay, offering an opportunity to adapt early and gain a competitive advantage.
Pay special attention to content types, publishing frequency, viewer engagement levels, and visual quality. This will help you identify best practices and implement them in your activities while enriching them with local context that will be more attractive to the Polish audience.
▪️Measure Metrics - CTR, Viewer Retention, Conversions.
Key metrics to track on YouTube include CTR (Click-Through Rate), which indicates how many people clicked on your thumbnails compared to the number of impressions; viewer retention, which shows how long viewers watch your videos; and conversions, specific actions taken by viewers after watching the video (e.g., clicking a link, purchasing a product). Regularly monitoring this data helps you evaluate content effectiveness and make improvements.
🔹 How to plan content for your YouTube channel? Content plan.
▪️Regularity and consistency build loyal audiences and please the algorithm.
Publishing content regularly not only increases viewer engagement but is also promoted by YouTube’s algorithms, significantly supporting SEO. Both Google and YouTube favor active creators who consistently deliver valuable materials. Therefore, creating a publishing schedule and sticking to it is crucial for building trust with viewers and developing your channel.
Currently, success on YouTube is built over years. Literally. I can’t recall a company that achieved significant success in less than a year. Most well-known creators have portfolios with hundreds of videos produced over several years, which eventually generate substantial returns on investment. Thus, it’s important not to get discouraged and focus on building a long-term strategy. As they say in the creative industry: sudden success is often preceded by years of hard work.
We know this trend will only grow. That’s why for clients aiming to succeed on YouTube, we’ve created subscription-based services, which you can find here: www.rekhouse.pl/abonament
▪️What are the best days and times to publish content on YouTube?
According to research, the best days to publish content on YouTube are Wednesday, Thursday, and Friday. The optimal hours are 3:00 PM to 6:00 PM, as many people return from work or school and have time to watch videos. However, testing different publishing hours is crucial to finding the best fit for your target audience. An example of an unconventional strategy is the channel "Irytujący Historyk," which posts videos after midnight, usually between 3:00 AM and 4:00 AM. This unusual timing has become a meme among its viewers, further increasing their engagement and the channel’s reach. As you can see, unconventional approaches can bring surprising results.
▪️How to create YouTube playlists that keep users on the channel?
Playlists are an excellent tool for organizing content and increasing watch time on your channel. Group videos by theme, making it easier for viewers to find content they are interested in and encouraging them to watch more videos.
▪️How to analyze the performance of your videos on YouTube?
Analyzing performance is key to success. Use YouTube Analytics to track view statistics, audience demographics, retention, and interactions. Identify which videos perform best and optimize your publishing strategy accordingly.
Adjusting strategies based on data allows for better results. If you notice that certain videos generate higher engagement, focus on similar topics or formats. Use A/B testing to determine what works best for your audience.
🔹 How to create videos that become popular and engage viewers on YouTube?
▪️Use storytelling
Storytelling engages viewers' emotions and builds a connection with your brand. Tell a story that illustrates problem-solving inspired by your clients' experiences or your company’s values. Learn more about storytelling here:
▪️Be authentic
As Andrew Keene said: "The internet is a cult of amateurism." He forgot to add that it’s also authentic, which is a key aspect of YouTube. Viewers value honesty and naturalness, so don’t hesitate to show the real face of your brand, even if everything isn’t perfect.
▪️Create CTAs (call-to-action).
Creating effective CTAs is an art. Encourage viewers to subscribe, comment, or visit your website using simple and specific messages.
▪️Focus on SEO.
SEO, or search engine optimization, helps YouTube display your videos to potential customers. This is critical because, on many channels, over 90% of views come from one-time users. To achieve this, you need to:
Valuable descriptions and proper tags: Use relevant keywords in your video file name, title, description, and tags. This will make your content rank higher in search results, increasing your channel’s visibility.
Thumbnails and titles: Create eye-catching thumbnail designs and engaging titles to attract clicks.
Categories: Select the right category for your videos to reach your target audience.
Subtitles: Add subtitles to improve accessibility and increase viewer engagement.
Playlists: Create playlists with relevant keywords in the title to help viewers navigate your channel easily.
Chapters and timestamps: Make it easier for viewers to browse your videos by adding chapters to divide the content into sections.
Remember, proper SEO optimization increases your chances of reaching a broader audience, translating into higher profits and viewer loyalty.
▪️Experiment with different video formats.
Experimenting with various video formats helps you discover the most effective way to reach viewers. Test educational videos, inspirational content, reviews, tutorials, or vlogs to find what works best.
🔹 How to promote your video on YouTube outside the platform?
▪️ Using social media for promotion.
Promoting on social media is an excellent way to expand your reach. Share your videos on Facebook, Instagram, or LinkedIn, tailoring content to the specifics of each platform.
▪️ Create micro-content for other platforms (e.g., Reels, TikTok).
Creating micro-content, such as short clips on TikTok or Instagram Reels, allows you to leverage the potential of short formats and attract a younger audience.
▪️ Collaborate with influencers and cross-promotion.
Collaborating with influencers increases your brand's credibility and helps you reach their communities. Choose creators whose values and style align with your message. Then, invite them for an interview or co-produce a video together.
🔹 Take action!
Starting on YouTube is the first step to success. Begin with small steps but act regularly and consistently to build trust and engage your audience.
If you need support in this area, contact Rek House. We are experts in video production. Additionally, we create content that not only captures attention but also translates into real business results.
With us, you gain:
A video people want to watch. Our team has produced hundreds of videos—for small and medium-sized businesses as well as giants like Adidas, Reebok, and Primark. Thanks to this, you can always count on the highest production quality.
A video that helps sell. We combine filmmaking skills with extensive experience in marketing and sales. We will do our utmost to ensure that your videos meet marketing goals and drive sales.
Easy and pleasant cooperation. The process of working with Rek House is simple for everyone—even if it’s your first time creating a video. We quickly prepare budgets, are reliable and punctual. Our team consists of people with high personal culture and experience working with the most demanding clients.
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