Marketing and sales
Video ads with real people sell more
Why faces, voices and real product use often outperform packshots and generic animation in video advertising.
Read article →REK HOUSE BLOG
Video knowledge for marketing and sales.
Strategy, production and practical ways to use video in B2B communication, written by a team that understands marketing departments and business.
Video marketing
Want better SEO? Create video
How useful video strengthens search visibility, AI discoverability and the authority of a page.
Read article →
Video marketing
How to make an event video
A complete guide to planning, filming and distributing an event story that keeps working after the venue closes.
Read article →
B2B video marketing
Case study and testimonial video: a practical guide
Why customer stories build trust in B2B, how to structure them and how sales teams can use the result.
Read article →
Video marketing
Promotional video production stages
Six stages from the brief and creative concept to filming, post-production, approval and distribution.
Read article →
B2B video marketing
How B2B video supports sales and marketing
Formats, use cases and measurement for video that helps large B2B organisations explain, prove and sell.
Read article →
Marketing and sales
How to write a video advertising brief
Ten questions that help a production team understand the brand, audience, message and practical constraints.
Read article →Marketing and sales
How to create YouTube videos that sell
Strategy, content planning, production and distribution for a channel that supports real customer decisions.
Read article →B2B video marketing
How to create a good explainer video
Choose the right explainer format, write a clear story and avoid the mistakes that make product films hard to follow.
Read article →
Video marketing
Nine video marketing trends worth understanding
Short-form platforms, silent viewing, content reuse, education, testimonials and live formats that continue to shape video strategy.
Read article →
Business
Why TikTok changed online communication
How the platform reshaped creative language, discovery algorithms and expectations across social media.
Read article →
Marketing and sales
Ten video marketing ideas for your brand
Practical formats for explaining, educating, recruiting, building trust and extending the value of events.
Read article →
Video marketing
Why video marketing is worth it
The practical reasons video helps people understand, remember and act on a brand's message.
Read article →
Video marketing
Video production process with Rek House
The complete path from interview and brief to script, production, editing, feedback and final files.
Read article →
Video marketing
How to improve audio in any recording
Microphone choice, room acoustics, interfaces and simple recording setups for video, podcasts, webinars and training.
Read article →HAVE A SUBJECT TO DISCUSS?